In addition to explaining the importance of using the right article title for your article topic, we’d like to share with you a bit about the history on article writing.
These areas include the importance of using keywords in your article, and the power of article writing and distribution as a cost-effective online marketing strategy.
There are few things to consider when choosing an article title for your article topic. Do they match? Do other article authors overuse the article title? (Notice we did not say used. We said overuse). It is okay to have the same article title for your article topic as someone else.
The same use of an article title for your article topic is not legally binding. But, you should consider a fairly unique article title for your article topic so your article stands alone as much as possible.
You will also reduce the risk of getting mixed in with the many articles on the Internet using variations on the same article title for similar article topics. Having a unique article title for your article topic will also be useful in tracking where your article is on the Internet.
If you search for your exact article title in quotes, your search engine will generate the results. If there are other articles on the Internet with the identical article title, your search results will include those as well, making the task of tracking your article marketing efforts a tad arduous.
Proper Article Flow And Use of Keywords
Since people are searching for a particular article topic, you will want to use it in your article title and the body of your article as much as possible. An article must also have a good structure to keep the reader focused and interested in reading the entire article.
As you read this article, you will notice that there is an introduction, several supporting paragraphs with headings and a summary to wrap up the main idea. Also, a good article must be informative. What is so informative about this article? For starters, we have proven that the power of the article title attracted you to this article in the first place. Then we made you aware that it is not enough to name the article without using the same keywords in the body of the article.
We’re sure you have figured out by now that the keywords for this article are “article title” and “article topic”. Many people are not aware of this and fail to take advantage of this powerful marketing opportunity by using the right keywords to generate favorable page results in a Search Engine Marketing campaign so the right readers will find what they are looking for – your article!
The History, Cost and Power of Article Writing
So what’s all the fuss these days about writing and distributing articles online anyway, you might ask? Years ago articles were, and still are, a source of information published by a respected authority on a given topic. These articles could be found in journals, newspapers, and library archives, amongst a long list of resources.
With the advent of the Internet, the publishing and sourcing of articles became much easier and cost effective. With the exception of paying for your website’s domain name and hosting support, it was and still is free if you are writing the article yourself.
The speed of the Internet has been a huge advantage to both publisher and researcher. What used to be a subscription to a magazine or journal or a trip to the library is now at a researcher’s fingertips.
For those seeking articles online for a specialized industry, such as scientific or medical journals, a paid subscription is still a requirement. The only difference in this case would be that the journal is online.
Perhaps the main difference between a paid subscription to a journal and the free-for-all articles found on any one of thousands of article websites that have sprung up over the years like dandelions is the cost associated in writing the article.
If it is a research organization, there is usually a research team and many associated expenses incurred to conduct their research. They are certainly not going to just give it away without being compensated.
For the rest of the articles found on the Internet on every article topic on the planet, the expense incurred in usually the time it takes to sit down with one’s thoughts to share their knowledge of a topic and to express their opinion. This is great vehicle for publishers that was not available or affordable years ago.
If an author had something to share, they could approach a publisher with a proposal and hope their article got accepted to run in one of the publication’s upcoming issues. This was extremely time consuming, and did not always work in their favor.
Cost-Effective Online Article Marketing
In an effort to find the most cost-effective way to advertise online, marketers have developed online marketing strategies that have given way to a new phenomenon called Search Engine Marketing. This simply means understanding what strategies could be implemented to market your website on the Internet without spending oodles of advertising dollars.
In short, it is finding a way to saturate the Internet with your company name and link to your website as much as possible to drive traffic to your website, to establish a presence in the search engines and to gain credibility.
For some, their websites are online stores offering products and information. For others, they want to be recognized as an expert in their field. Everyone has a different goal, but the way to meet that goal on the Internet without going broke is the same — strategic Internet marketing using — you guessed it — article marketing.
Few free marketing strategies can compete with the power of article marketing. As an author, all you need to do is the following:
Write an article. Choose the right article title for your article topic to attract visitors online looking for articles on that particular topic. Use keywords in the body of your article on that very article topic, as we have done so well with this article, so the search engines can find it. Find article sites that will approve your article(s) for submission and then submit it for distribution.
Once your article is approved for submission, your article will now be distributed on the World Wide Web. How well your article will be distributed depends on a few things. First, the popularity of the article publishing website. If it has a good page rank, search engines such as Google will help it find its way to page one for a given search term in a short time.
What this means you as an author is exposure, not only by way of the article publishing website, but exponentially when other publishers looking for content on specific article topics and then download the article and publish it on their website with the your website link in tact (required, online ethics).
Think about the marketing possibilities. If 1,000 publishers pull your article or several articles, that mean thousands of sources on the Internet acting as the your very own marketing machine. The key to article marketing success is to write content-rich articles that are not fluff.
An author must provide readers with informative information that will hopefully inform and inspire in some way. Equally important, the article must convey what the article title is promising so the researcher finds what they are looking for. We hope that this article has informed you in the areas intended:
To illustrate how important it is to use a unique and appropriate article title for your article topic to attract the right readers. To ensure your article contains substantial information informs its readers. To use the right keywords so the search engines can find the article in response to a reader’s query. To end your article with a summary to further communicate what the article is all about and to provide a happy ending for the reader.